As a result of wholesale price rises from SKY, prices for their Premium Channels are increasing from 1 October 2009. This affects Virgin TV customers with L or XL packages who also take Sky Sports and/or Sky Movies as additional channels.
Prices for TV M and M+ customers remain unchanged. TV L customers with the Sky Sports Collection (two Sky Sports channels only) will also see no change in price.
| Product | TV M | TV M+ | TV L | TV XL |
| Single Sky Sports Channel | £0.00 | £0.00 | £1.50 | £1.50 |
| Single Sky Movies Channel | £0.00 | £0.00 | £1.50 | £1.50 |
| Single Sky Sports and single Sky Movies channel | £0.00 | £0.00 | £1.50 | £1.50 |
| Sports Collection (two Sky Sports channels) | £0.00 | £0.00 | £0.00 | £1.50 |
| Sports Collection (two Sky Sports channels) and single Sky Movies channel | £0.00 | £0.00 | £1.50 | £1.50 |
| Movies Collection (two Sky Movies channels) | £0.00 | £0.00 | £1.50 | £1.50 |
| Movies Collection (two Sky Movies channels) and single Sky Sports channel | £0.00 | £0.00 | £1.50 | £1.50 |
| Sky Sports Collection and Sky Movies collection | £0.00 | £0.00 | £1.50 | £1.50 |